Yashvertising on Instagram: "The Imperial Blue “Men Will Be Men” advertising strategy, as demonstrated in the “Rose” ad, uses humor and relatable, gender-specific stereotypes to connect with the target audience. In short, the strategy is: 1. Thematic Setup: Humorously depict a situation where a man’s focus and memory are selectively applied. In this ad, the man can recall and struggle to name a specific flower (“Rose”) to describe a restaurant to his friend. 2. The Punchline: He then immediately
0:45
Instagramyashvertising
Yashvertising on Instagram: "The Imperial Blue “Men Will Be Men” advertising strategy, as demonstrated in the “Rose” ad, uses humor and relatable, gender-specific stereotypes to
Get the inside scoop on Imperial Blue's 'Men Will Be Men' ad, a hilarious take on male eccentricities and forgetfulness. Learn how the ad connects with its target audience and promotes a positive, simple emotion (amusement) with the brand.
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