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USC rebranding renews rivalry with Southern California | The State
What was the Carolina/Southern California trademark dispute …
Southern California - Wikipedia
University of South Carolina adopts USC in branding reversal
Southern California Wins Trademark Battle with South Carolina
USC wins case . . . against USC - Los Angeles Times
USC brand change was to distinguish from Southern California
USC—which one is the 'real' one? - CollegeVine
How to distinguish between USC and UofSC? | CollegeVine
USC and USC: South Carolina rebrands - Daily Trojan