As for the reason behind the campaign, Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA, said that it is a result of anime becoming a "huge part of today's culture." ...

McDonald's is extending its $5 value meal offering into ... A memo from Chief Marketing Officer Tariq Hassan and National ...

02:39 – Tariq Hassan on Famous Orders. 05:35 – What caused McDonald’s transformation? 06:45 – The link between creativity and impact at McDonald’s. 09:16 – Who is responsible for ensuring this new ...