McDonald’s CMO talks how fast-food giant is tackling inflation Chief Marketing Officer Tariq Hassan on how the company aims to keep prices low for families dealing with inflation.

McDonald’s on Tuesday named Tariq Hassan as its next chief marketing and digital customer experience officer for McDonald’s U.S., bringing in an outsider with brand and agency experience to ...

McDonald’s announced Monday that U.S. CMO and customer experience officer Tariq Hassan is stepping down after three and a half years in the role. U.S. president Joe Erlinger said in a letter that ...

Tariq Hassan, who has led McDonald’s U.S. marketing since 2021, is leaving the Chicago-based fast food chain and will be replaced by Alyssa Buetikofer, the chief marketing officer of McDonald ...

McDonald’s has hired Petco CMO Tariq Hassan as its chief marketing and digital customer experience officer for McDonald’s U.S., filling the role held by Morgan Flatley, who is one of three ...

The post was an example of a shift in McDonald’s marketing culture under Tariq Hassan. The brand has leaned more into its “fan truths”—beliefs or behaviors that McDonald’s customers have ...

For Tariq Hassan, who came on board as McDonald’s chief marketing and customer experience officer in 2021, the company started cracking the code of this creator economy during Covid.

“We’re all about connecting our fans to culture, and Squishmallows are some of the hottest toys out there right now,” said Tariq Hassan, McDonald’s USA Chief Marketing and Customer ...

According to McDonald’s chief marketing and customer experience officer Tariq Hassan, it's all part of the fast food company's plan to become a "cultural icon" and use that status to drive the ...

“We’re all about connecting our fans to culture, and Squishmallows are some of the hottest toys out there right now,” said Tariq Hassan, McDonald’s USA Chief Marketing and Customer ...

“The McRib is more than a sandwich — it’s a part of culture, it’s a legend, it’s an event,” Tariq Hassan, McDonald’s chief marketing and customer experience officer, said in a statement.