Companies have fewer options available for field representation, and now they need to make even more strategic decisions.

Interest in botanicals shows no signs of fading. According to Future Market Insights, the botanical ingredients market is ...

Consumers will now be able to purchase their own At-Home DNA Collection Kit courtesy of GenoPalate and The Vitamin Shoppe.

Take a look at the products that are driving sales from coast to coast!

Washington, DC—Natural products industry members from across the country gathered in the Capitol on June 11 for the Council for Responsible Nutrition's (CRN) annual Day on the Hill.The day of advocacy ...

NPA said the researchers and some media outlets have drawn broad and misleading conclusions on taurine supplements and energy ...

NPA spotlights the shift to nutrition and natural products in the MAHA Commission report. PLUS: Get an update on the MAHA ...

While food-based sources of prebiotics, probiotics, and synbiotics have long been linked to improved health and reduced ...

Prioritizing nutrient-dense food and beneficial nutritional supplement can helps everyone from younger athletes to active ...

The leaders at Piping Rock Health Products, a family-owned wellness company dedicated to delivering premium quality and innovative products to health-conscious consumers worldwide, share what sets ...

As the founder and CEO of J.R.LIGGETT’S®, I’m proud to take you behind the scenes of our journey—from a sin gle idea sparked by tradition to over four decades of natural innovation. I started this ...