In this article, Vibhor Gulati of Defodio Digital unpacks how India’s festive season is reshaping influencer marketing, from ...

Vinit Kapahi of Aviva India explores how integrating new digital tools with the trusted power of traditional media creates ...

Festive shopping in India isn’t what it used to be. The way consumers discover, evaluate, and purchase has changed, to say ...

The network will to focus on Japanese anime, sports and esports, influencer marketing, and entertainment content, creating ...

In her new role, Chakravorty is expected to oversee initiatives to enhance the brand’s in-restaurant experience and ...

His appointment follows the planned retirement of Chief Technology Officer Stephen Liang. Liang will step down after three ...

As part of this mandate, the agency is expected to strengthen the brand’s social media, SEO, performance marketing, ...

The collaboration also includes an incubator program to be launched by YouTube to support and accelerate India’s next ...

Ormax Consultants refreshes its brand naming division, Ormax Cognito, to align with modern branding while keeping a ...

Madison challenged CCI Regulations 46 and 47, saying limits on lawyers’ presence during DG investigations unreasonably ...

As Diwali lights up India, Goa takes a quieter, intimate approach. From pre-dawn rituals and Narakasura effigies, we explore ...

The agency will highlight its EdgeOS platform, modernise logistics, and strengthen communication, digital presence, and ...