Marketing4h
What to Do If Your Social Media Post Goes Viral [Infographic]
This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.
Marketing4h
The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)
Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...
Marketing1d
B2C Strategies for Better B2B Content Marketing
The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...
Marketing1d
What Social Media Marketers Spend Their Time Doing
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, ...
Marketing1d
Marketing Agencies vs. In-House Staff: Will Workloads Shift?
Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US. The report was based on ...
Marketing1d
Email vs. SMS: Battle of the Heavyweights [Infographic]
Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...
Marketing1d
LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?
LinkedIn needs no introduction to B2B marketers, who practically live there these days. The site continues to go from strength to strength, and now has 90 million LinkedIn users who are senior-level ...
Marketing1d
Seven Ways Management Accounting Can Benefit Your Marketing Operations
Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...
Marketing1d
The Top Benefits and Challenges of Direct Mail Marketing
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...
Marketing1d
The Rapid Growth of Spotify as an Advertising Platform
Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...
Marketing2d
The Impact of Generative AI on Press Releases
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research from PR Newswire.