Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and ...

Are acronyms, emojis, memes, GIFs, and all-caps OK for work emails? Best not, if you want to seem serious, intelligent, trustworthy, and professional to co-workers. Check out the study details.

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and ...

Content reporting can be a major challenge for marketers. Learn 4 of the most common problems and how to fix them.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Branding - A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different ...

How have the interests, social media habits, and e-commerce habits of 12-15-year-olds evolved over the past few years? To find out, researchers at GWI conducted a survey in 2025 among thousands of ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2,400 B2B marketers. Check out the study results.