About the research: The CMI/MarketingProfs 10th annual content marketing survey, from which the results of the B2C content marketing report were generated, was emailed to a sample of marketers using ...

Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums.. That's according to a recent think piece from Red Website ...

Securing cross-functional support for new marketing investments has also grown rapidly in importance since last year. Significantly greater proportions of senior marketers say they are facing more ...

You can personalize their welcome message depending on the ad they clicked, the platform they came from, or the time of day. Unlike a static "about us" page, which more than half of users rank higher ...

The automation of digital marketing processes is here to stay. Thanks to mass disruption accelerated by the pandemic, privacy regulations, walled gardens, and technology complexity, only the brands ...