What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

Many biotech companies approach marketing as if it were some Field of Dreams-style fantasy world where their science alone would make all their dreams come true. Unfortunately, the biotech industry, ...

I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...

Discover how five brands use social media to engage audiences through trendjacking cultural moments in unique ways.

Advertising & Promotions - Spotify has achieved double-digital growth in its ad business over the past six quarters, ...

More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Moreover, the number of B2B buyers who spent 90% or more ...

Most senior marketers say their jobs are stressful, but many also say some level of pressure makes them more productive, according to recent research from The Creative Group. The report was based on ...

Companies sink or swim based on their ability to retain customers. A company with $10 million in revenue with a 10% churn rate needs to acquire $1 million of new business each year, just to avoid ...