B2B Marketers are so busy maintaining, tweaking, and optimizing technology that we rarely have time to develop innovative ...

Brands and marketers are bringing continuous value to influencer partnerships by repurposing influencer content. But extending the life of this content has a price, and it's something to be mindful of ...

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An ...

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent ...

Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.

At a time when businesses are reaching their consumers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a ...

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...