Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

Learn how to increase email deliverability under Google's and Yahoo's sender rules. Discover practical ways to recover your ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

Social Media Marketing - Which social media platform is the most popular with various age groups? To find out, researchers ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...