Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and ...

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and ...

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Instagram is also more popular with younger journalists compared with older journalists. The social media platforms that journalists use most often for work often vary depending on the type of news ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2,400 B2B marketers. Check out the study results.

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.

Branding - A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different ...

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...