In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen ...

Adobe announced it has launched a tool that enables marketers to track and measure social content in real… ...

Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence provider, to help… ...

Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers… ...

Yext, a location data management company, announced the addition of Marketo Co-founder Phil Fernandez and InsideSales.com President Jim… ...

Technology media company TechTarget, Inc. has launched an account-based marketing solution for B2B tech marketers called Instant ABM.

Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data… ...

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top ...

An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption ...

Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and ...

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more ...