In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen ...

An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption ...

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of ...

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top ...

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more ...

Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud ...

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research ...