Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

This guide will cover everything from being a betting affiliate marketer, how you stand to benefit from getting involved, and how to choose the best betting affiliate programs available. Betting ...