The European beverage market is undergoing a 'structural reset' as 71% of consumers are reducing their alcohol consumption, with a notable shift among 25-35 year olds.

Gamers demand energy solutions that provide sustained boosts without caffeine crashes, prioritizing natural ingredients and an extra boost for focus and concentration ...

Beverage gurus are looking to be ahead on the next big thing as they explore niche categories and push beverage boundaries. No one, however, wants to sacrifice flavor as they explore new ideas. So how ...

Innovators in the beer industry are diversifying by creating new products like beer slushies and beer cocktails to attract audiences who may not traditionally enjoy beer. Givaudan showcased hop water, ...

Consumers are increasingly interested in health-conscious, sustainable, and transparent ingredient choices, leading to a rise in botanical infusions, adaptogens, functional mushrooms, prebiotic sodas, ...

Sidel's new laser-powered PET blowing technology, unveiled at drinktec in Munich, marks a significant advancement in the production of PET bottles. This innovation replaces the 40-year-old halogen ...