When you first enter or are in the business world, you must know how to dress appropriately for any given situation. What you wear for an interview or career fair is likely to differ from your ...

Small-business owners are constantly faced with deciding how to finance the operations and growth of their businesses. Do they borrow more money or seek other outside investors? The decisions involve ...

In economics, macroeconomics encompasses societal perspective on resource allocation. Microeconomics involves factors of resources availability and usage that impact individuals and businesses. As a ...

The success of a small business depends on its ability to continually earn profits. Profit equals a company's revenues minus expenses. Earning a profit is important to a small business because ...

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Business owners need to be aware of how different colors affect the emotions of their target audience. Attention-grabbing is one thing, but overbearing color combinations could turn prospects away.

Public companies have both shareholders and employees, and must find ways to maximize their value separately. Shareholders are considered partial owners of an organization, although business owners ...

Many small businesses struggle and ultimately fail because of poor bookkeeping and accounting. Even businesses with in-demand products can go under if they don't manage their expenses and plan their ...

Without a go-to conflict resolution technique for your workplace, two very different individuals may have a hard time communicating while under stress. That's why it's essential for managers and ...

Sometimes known as "group bullying," mobbing in the workplace involves groups of people targeting a coworker for isolation, humiliation, and aggression. The impact on mobbing targets, as well as the ...

When a company looks to establish itself in the marketplace, it often turns to branding to help. The concept of branding and identity is to create a look and feel immediately identifiable and ...

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...