Tyler Samani-Sprunk is the co-founder and CMO of Simple Strat, a Diamond-Level HubSpot Solutions Partner focused on helping organizations get the most out of HubSpot.He also cohosts HubSpot Hacks, the ...

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use ...

The solution: A holistic framework for lifecycle management. We established a framework that moves beyond traditional limitations, integrating components designed to provide clarity and control over ...

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees.. So, it’s no surprise that Salesforce today unveiled a set ...

And, as illustrated above, even LLMs are getting pretty good at writing effective prompts. The truth is, prompt engineering is important—but even the best prompts can’t overcome GenAI’s limitations ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Philip Black is a senior director analyst within Gartner focused on marketing strategy leadership, with an emphasis on B2B brand strategy and activation, B2B product marketing strategy, and agency ...

Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack ...

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in ...

AI is rewriting the rules of marketing — and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and ...