“With these deeper insights, sales teams can now personalize their engagement strategies, tailor loyalty programs and plan more targeted promotions and campaigns to increase relevance with retailers, ...

As part of this, Kenvue looks to deepen its customer collaboration through algorithmic selling that uses advanced forecasting and intelligent automation to bolster inventory management and reduce ...

Manufacturers are producing unprecedented amounts of data, yet turning it into actionable insights remains a challenge. This guide outlines how analytics can enhance efficiency and decision-making ...

The Molson board, with the help of an external firm, will be launching a search for its new president and CEO, considering both internal and external candidates. Hattersley’s replacement will be ...

Learn about the company's transition plan and how it plans to build on Hattersley's legacy contributions.

Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales. PepsiCo CCOs Cara Keating and Bryan Santee share how the ...

Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth.

It’s not just during M&As where IT needs to have a well thought-out strategy. When Kellanova was spun off from Kellogg’s as an independent organization in 2023, for example, “having the right building ...

Part of L’Oreal’s AI safeguards, officially defined in 2021, include staying away from AI-generated likenesses: no life-like people, faces, bodies, hair, or skin in advertising. “People are afraid of ...

While the company sought out a partner that would help it better understand consumer pain points and expectations, Krisnamurthy said the technology is simply an enabler. The real transformation ...

The Campbell’s Co. has revealed senior management changes. Learn more.

Nick Tran, previously global head of marketing at TikTok, has been named president and chief marketing officer for the joint venture. He brings a track record in transforming brands and developing ...