Apple is slated to roll out a suite of new features for iPhone users that could mean big changes – and challenges – for ...

Push Digital Group is launching a suite of AI enhancements to its advertising operations -- a significant step toward wider ...

Using the right communications solutions to reach voters on their mobile phones, where they spend most of their time, is ...

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

After 14 years at Lake Research Partners, pollster Jonathan Voss is going out on his own with a new approach to survey ...

Political veterans are already finding ways to put generative AI to use, but they’re also approaching it with caution.

Nearly 90% of consultants said mail was strategically important in '24 and 84% of voters received direct mail, a big increase ...

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.

A new complaint filed with the Federal Election Commission is testing the agency’s rules allowing campaigns to coordinate their canvassing efforts with outside groups without disclosing the donors who ...

Most campaigns wait too long to start knocking on doors. They wait until they’re fully staffed and fully funded, until there’s a yard sign design, and they have walk cards in-hand. By the time they ...