Top Indian social media influencers are evolving into brand owners, particularly in the beauty and fashion industries. This ...

Warner Bros Discovery is splitting into two companies. This follows similar moves by Comcast and Lionsgate. Streaming is now ...

Quick commerce platforms like Zepto, Blinkit, and Instamart are adding new fees. These include handling, convenience, and ...

The Rath Yatra in Puri, celebrating Lord Jagannath and his siblings, presents a unique marketing opportunity. Beyond ...

The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI ...

The 7th ET Shark Awards, celebrating Indian marketing excellence, has announced its shortlist. Judged by over 100 marketing ...

Amul has secured its position as India's leading food brand with a brand value of USD 4.1 billion, according to a Brand ...