The brand aims to reconnect with millennials—and court Gen Z—with its first short film, based on a nostalgic piece of fan fiction.

Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.

The industry first needs unified standards, shared data, clear pricing models and proven infrastructure across platforms and ...

As audiences grow weary of digital content and AI-driven work, brands should embrace physical media, analog activations and ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

Ad Age highlights open entry and mid-level media jobs at agencies and brands in New York, and what they're paying.