Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and ...

The fast-food sandwich chain is splitting its creative account between two agencies after a decade with Fallon.

Optimization is about what matters most to each brand, and enabling them to pursue that with the precision, transparency and ...

The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA Biotech’s “Plastic Blood.” ...

Critics say Gut created little more than the case study for Hertog Jan’s campaign, which earned a Gold Lion in Creative ...

The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA ...

Bacardi had worked with BBDO since 2015.

Bacardi had worked with BBDO since 2015.

Bacardi had worked with BBDO since 2015.

Bacardi had worked with BBDO since 2015.

Bacardi had worked with BBDO since 2015.

Bacardi had worked with BBDO since 2015. Three winning DM9 campaigns are withdrawn from Cannes Lions, as festival pledges tighter oversight ...