American Airlines is tackling airport line-cutting with new boarding technology. The software, now in over 100 US airports, ...

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.

Before Coleen Rooney entered I'm A Celebrity for a reported record fee in excess of £1.5million, I thought: 'Oh dear, here we ...

Leading advertising experts caution that brands can be destroyed almost overnight. With its latest campaign, Jaguar, once a ...

"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.

Opinion: "When Elon Musk, Nigel Farage, Tommy Robinson and Andrew Tate take against you because of a typeface and a bright ...

To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

Get woke. Go broke. Speaking at an LGBTQ awards show last month, Jaguar’s Chief Strategy Officer, Santino Pietrosanti, ...

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s vocal diversity champion. Santino Pietrosanti, a leading Jaguar brand ...