Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Opinion
GREG GUTFELD: Jaguar rebrand has everyone talking when they aren't actually puking
Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to revitalize their teams and workplaces.
Phone brand Nothing teases Jaguar’s ‘Copy Nothing’ rebrand
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
Jaguar's stalled rebrand
The rebrand has baffled fans and experts, and has prompted replies from the likes of Tesla CEO Elon Musk. "Do you sell cars?" Musk said, in a reply to Jaguar's post on X. The car company responded, inviting Musk for "a cuppa in Miami" at the official launch of its "design concept" in early December.
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, prismatic landscape.
'Trust and reserve judgement' on rebrand, says Jaguar
In the 1960s, Jaguar launched the E-Type and XJ which have come to be known among some of the most iconic cars of all time. Now the company is trying to do the same again by unvei
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Autoblog1d
JaGUar's bold and controversial rebrand divides fans and critics
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Yahoo! Sports1d
Bowie Baysox rebrand to embrace more Maryland fans
BOWIE, Md. - The team that has been known as the Bowie Baysox for decades now has a new name. "We have actually changed the ...
Jaguar Rebrand Sparks Confusion, Angers Anti-‘Woke’ Critics
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...