PV Sindhu, two-time Olympic medallist and one of India's greatest sporting trailblazers, has joined forces with sports brand PUMA India in a multi-year partnership as brand ambassador. This marks ...

Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

PUMA India has reportedly rebranded its signage to "PVMA" in its latest collaboration with two-time Olympic medalist and ...

Indian badminton star PV Sindhu has signed a landmark multi-year partnership with PUMA India, making her the first badminton player to endorse the German sportswear giant. From what is understood ...

German brand PUMA’s strategic partnership with PV Sindhu signals a transformative moment for Indian badminton. By leveraging Sindhu’s legacy and PUMA’s global influence, the collaboration ...

Ning, as an ambassador, has come to an end. She is a brand ambassador for several companies, including Puma, Hoop, and ...

MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...

Heads turned and questions buzzed as "PUMA" suddenly appeared as "PVMA" on billboards across India. This bold rebranding stunt sparked a wave of curiosity and excitement around the global ...

The Indonesian is one of the most revered coaches on the circuit and he feels India’s younger players will make their mark ...

India's star shuttler PV Sindhu is set to sign a lucrative endorsement deal worth Rs 4 crore annually with a top sports equipment brand. As she navigates a mixed season on the BWF World Tour, Sindhu ...