Conor McGregor has been dropped from Proper No.12 whiskey after recently being convicted of sexual assault. In a civil case ...

Proximo Spirits, the parent company of Proper 12, announced that they will no longer use Ultimate Fighting Championship (UFC) ...

The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an ...

Proper No. 12 Irish Whiskey has dropped Conor McGregor from branding following a sexual assault ruling earlier this week.

Proximo Spirits, the owners of Proper No. 12 Twelve Irish Whiskey have confirmed this evening how they have cut ties with UFC ...

Conor McGregor will no longer be the face of Proper No. 12 Whiskey, according to a report from Irish Independent.

Conor McGregor’s whiskey brand, Proper 12, is losing shelf space at major retailers, including one of the biggest supermarket ...

Conor McGregor faces backlash as Proper No. 12 drops his name and retailers remove his products after a sexual assault ruling ...

UFC superstar Conor McGregor was found guilty of sexual assault from an incident that occurred with Nikita Hand at the Beacon ...

Proper Twelve whiskey will no longer be associated with Conor McGregor following the UFC star’s sexual assault ruling.

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — ...

Conor McGregor, the brash and polarizing MMA star who once conquered both the UFC octagon and the spirits market, is facing a sharp fall from grace. On Tuesday, Proper No. 12, the ...