Nielsen has refreshed its monthly “The Gauge” report to count Warner Bros Discovery’s (WBD) and Paramount Global’s streaming ...

Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm's ongoing contract dispute with Paramount Global, pushing back against the media giant's claim that it is seeking ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

Paramount and Nielsen have buried the hatchet. After failing to come to an agreement last fall, Paramount — operator of networks like CBS, Nickelodeon, and Comedy Central — and Nielsen ...

Paramount has experience working with new measurement vendors. The company tapped another upstart, VideoAmp, to provide audience measurement during a months-long contract dispute with Nielsen ...

TV viewing in the U.S. is settling into more seasonal patterns, according to Nielsen’s The Gauge for March, with the NCAA ...

For the first time in the measurement firm's monthly Gauge reports, its top 10 most-watched streaming titles were distributed by seven different platforms The post Prime Video’s ‘Reacher’ Leads ...

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney’s 10 percent, according to Nielsen ... are Netflix and Paramount at an 8.2 percent ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...