Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

The boss of Jaguar has fired back at critics, including Nigel Farage, after the brand's controversial new rebrand and ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

W e've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up quite as ...

Iconic automaker Jaguar has undergone a massive rebranding exercise, with a new logo and a renewed approach. Their latest campaign has raised some eyebrows but could this be a stroke of genius? What ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...