There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...