The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...

W e've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up quite as ...

Iconic automaker Jaguar has undergone a massive rebranding exercise, with a new logo and a renewed approach. Their latest ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

The business deserves much of the ridicule the rebrand has earned them, but it also deserves a fair hearing when their new ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a ...