Fans of the Netflix hit KPop Demon Hunters were shocked when early concept art appeared online. The artwork, posted by VFX artist Matthew McDonald in February 2

For Asian Americans, the runaway success of “KPop Demon Hunters” is another watershed moment for representation in pop culture, parents and experts say, as children no longer have to look primarily to Pixar or Disney princesses for costume inspiration.

Kpop Demon Hunters directors Maggie Kang and Chris Appelhans have shared their thoughts on the film’s potential Oscars success and the possibility of a sequel, following the animated hit’s record-breaking year on Netflix.

The developments brought a new level of uncertainty, with the stock falling for five straight days, before rebounding with a three-day rally.