Movie theaters hope adding pickleball courts will save their struggling chains
Movie theaters are investing $2.2 billion in upgrades, adding pickleball courts, ziplines, and better seats and sound to their facilities.
Movie Theaters Investing Billions In Upgrades, But We're Just Here For The Zipline
The investment will focus on sound, seating, and amenities, with new attractions like pickleball and bowling at some locations.
Major movie theater chains unveil a $2.2 billion makeover plan
With movies hitting streaming services quicker than ever and customers cutting back on spending, the allure of actually going to the cinema is dwindling. However, the biggest theater chains in the United States and Canada have a $2.
Movie Theater Chains Will Invest $2.2 Billion to Bring You Ziplines and Pickleball
Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.
Theater owners plan to add pickleball, ropes courses, and bowling to the moviegoing experience
The National Association of Theatre Owners, which represents hundreds of theater chains in all 50 states and across more than 100 countries, announced a $2.2 billion pledge Thursd
Movie Theaters Commit $2.2 Billion to Upgrade Cinemas, Improve Tech, and Even Add Pickleball Courts
NATO president and CEO Michael O'Leary explains to IndieWire why this investment will lead to more people going to the movies.
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The biggest cinema chains in the U.S. are about to be revamped complete with pickleball courts, ziplines, and bowling alleys… ...
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Major Theaters Spending Over $2 Billion in Upgrades To Bring Audiences Back
While it's great that they're improving things like sound and seating, perhaps adding a pickleball court isn't the best move.