Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product innovation.

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

OpenAI has struck a deal with Mattel where the prominent toy maker will use its artificial intelligence tools to develop new ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

The partnership will allow Mattel to incorporate OpenAI’s large language models into both consumer-facing products and ...

Mattel (NASDAQ:MAT) partners with OpenAI to revolutionize toys, movies, and games using AI. Discover how iconic brands like ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...