The Macy's Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock reached a record 31.

Rainy weather didn't dampen spirits at this year's Macy's Thanksgiving Day Parade. The 98th annual parade featured fan-favorite balloons like the Pillsbury Doughboy and Bluey as well as new balloons like Minnie Mouse and Spider-Man. "Rain or shine ...

In the latest TV show ratings, NBC’s The Voice was Monday’s most-watched non-sports program, and tied for the nightly demo win. Opposite Monday Night Football coverage on ABC, which averaged 8.5 million viewers and a 1.4 demo rating… NBC | The Voice (5.5 mil/0.4) was steady week-to-week; Brilliant Minds (2.8 mil/0.3) dropped some eyeballs but …