And now M&M's is throwing its hat in the race with a new flavor that has fans filling up the comments section already. M&M's The brand's first new flavor innovation since 2022 is here: Peanut Butter & Jelly M&M’s.

The new flavor is set to hit store shelves nationwide and become available on the company's website in December.

A new flavor of M&M’s is set to hit stores in the next couple of months, according to media reports. The new flavor of M&M’s will hit stores in December, ABC News reported. The peanut butter and jelly M&M’s come in three sizes: Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6oz), USA Today reported.