A new Consumer Reports (CR) investigation uncovered that Kroger grocery stores collect extensive customer data and use it to ...

You can no longer sign up as of today. The program began in 2022, offering points for things like trophies and purchases.

Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 percent of those participants believe loyalty programs offer ...

Think your loyalty perks build trust? Research shows they can actually accelerate churn when expectations aren’t met.

General Motors is streamlining its GM Rewards loyalty program and launching a revamped GM Rewards Mastercard, offering ...

Skift Research reveals a growing trend of loyalty leakage across Europe where travelers favor price transparency and ...