Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

This often overlooked gem is Jaguar style and class at its best, an interesting counterpoint to the company's current ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

A luxury classic car, owned until recently by Madonna, has failed to sell at auction. The Queen of Pop purchased the rare ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.