A promotional video for a rebrand of Jaguar is being criticized online for showing models in brightly colored outfits — and ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

After Jaguar, Audi has seemed to take off their iconic logo from their newly launched electric car in China. What is going on ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar’s upcoming electric vehicle (EV), the 'Design Vision Concept', will debut at Miami Art Week on December 2. The car ...

Jaguar has hinted at its future by launching a new emblem that removes the famous pouncing cat. Many drivers have split ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is ...