The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the public has not received the changes. An independent graphic designer decided to take matters into his own hands and proposed an alternative logo.

Renowned luxury vehicle brand Jaguar is garnering backlash after releasing their latest advertisement, with Tesla CEO Elon Musk also serving as one of the critics. The influential business magnate recently responded to Jaguar’s promotional video regarding their rebranding,

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that herald its reinvention