There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

A former Jaguar Cars employee has been remembered in this week's death and funeral notices for Coventry. Announcing the ...

They have abandoned their “golf club” loyalists for an international consumer base – no matter how it looks to Nigel Farage.

The low slung profile of the car is also supposed to harken back to Jaguar’s of old. While company founder Sir William Lyons ...

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...

and some of the world's fastest ever production cars of their respective eras, switching their approach to exclusively offer ...