Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar rebrand turns heads as company enters new era with ‘Copy Nothing’ ethos
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
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Jaguar's new logo and weird ad gets ripped by everyone
A photo taken on February 6, 2013 shows the "Jaguar" emblem on ... The elite, sleek cars that everyone thinks are cool?
Jaguar Changed Its Logo And The Internet Can't Handle It: 'Are You Still Making Cars?'
Whether you're into cars or not, you'll most likely be able to identify a Jaguar: Just spot that emblem of a leaping wild cat ...
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
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Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
Jaguar pounces on new logo and ‘delete ordinary’ slogan
Jaguar pounces on new logo and ‘delete ordinary’ slogan - Carmaker says mix of lower case and upper case letters reflect ...
Jaguar is changing its iconic logo
Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...
Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
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“A fire of intolerance”: Jaguar’s response to Elon Musk
Car manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...