When it comes to makeup in 2025, more is more. “From a bold liner to a smoky eye, making a statement is back on the table ...

I never get enough sleep. Blame it on being a workaholic, my phone addiction, or staying up late to read ACOTAR, but I almost ...

From eyeliner to lash glue to sensible shoes for after the performance, these recommendations will help you serve like a drag ...

The Eyes. Lips. Face. Fandom campaign also stars ‘Emily in Paris’ actor Lucien Laviscount to advertise E.L.F.’s Power Grip ...

There are moments in life when God makes it overwhelmingly obvious: He's writing the story. That's the easiest way for Jerry ...

The woman has filed a lawsuit against a Conway tanning salon after she received severe burns during a tanning session.

Women are eschewing exaggerated hourglass figures and injectables (so 2021!) for a more athletic, less obviously redone look.

Beauty stock took a hit last week from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky ...

The ‘eyes. lips. face. fandom’ campaign stars actors Joey King and Lucien Laviscount and the brand’s Power Grip Primer. E.l.f ...

The “eyes. lips. face. fandom.” campaign features actors Joey King and Lucien Laviscount starring in a sports-themed video.

E.l.f. Cosmetics is tapping into the universality of sports with its holiday campaign, which debut during the Macy’s Thanksgiving Parade.