MLB All-Star Week is headed to Atlanta this weekend, and a super-limited Nike sneaker will drop among the festivities to ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

The Diamond Turf 1 has multiple impressive colorways, but none deviate from the original design more beautifully than the ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes. They commented on Colorado's upcoming season while in Frisco on Tuesday ...

Deion Sanders teamed up with Nike once again to release a special new sneaker. Sanders gave fans on Friday a first look at ...

The new Deion Sanders Nike Air Diamond Turf 1 sneakers are sold out at various retailers, so buying them on the resell market seems to be the only feasible option at the moment.

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

Deion Sanders Pays Emotional Tribute to His Mom in Latest Nike Collaboration Stay updated with the most interesting sports stories, analysis, and breaking news for the NFL, NBA, college football ...

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" Sanders' lasting impact.

Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes.