At its center is debate over the use of generative artificial intelligence, the technology behind tools like ChatGPT, DALL-E ...

Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...

The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

If Google knows all about you, then everyone should, says the Justice Department, AI Coke Commercial Lambasted ...

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears.

"We are always exploring new ways to connect with consumers and experiment with different approaches." Coca-Cola breaks ...

Cola’s head of generative AI about the company’s experimentation with artificial intelligence, and why it’s sparking such ...

The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into ...

Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...