Coca-Cola, AI

Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising campaigns successful, Coca-Cola’s holiday ads included. Consumers typically look forward to Coca-Cola’s yearly ads and think back to older campaigns with nostalgia.
Coca-Cola Airs AI-Made Holiday Ad to Tidings of Bad Cheer
The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the season’s spirit.
Coca Cola’s AI-Generated Ad Controversy, Explained
Cola’s Christmas ads are AI-generated and deeply uncanny, sparking online backlash from those who claimed the magic had been lost.
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” from the U.K. Telegraph. Sure, the brand anticipated its commercials would spark a conversation, but it wasn’t a moment to mourn Christmas, according to Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience as AI becomes more integrated into advertising campaigns. They remind us to embrace AI cautiously while upholding the human elements that underpin marketing campaigns – holiday ads, in particular.
Coca-Cola’s AI-generated holiday ad falls flat with consumers
Coca-Cola’s new holiday ad ("Create Real Magic") was created using artificial intelligence, and consumers say it doesn't capture the holiday spirit.
Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...
Coca-Cola’s AI holiday TV ads—creatives and consumers react to the spots
With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.
New Coca-Cola Christmas Ad Uses AI Generation: Controversy Explained
Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions, the brand’s latest offering introduces an unexpected twist,
Coca-Cola causes controversy with AI-generated ad
Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.”
Coca-Cola faces backlash for AI holiday ads
In a statement to the New York Times, Coca-Cola says it creates the highest level of work at the “intersection of human creativity and technology.” Copyright 2024 CNN Newsource. All rights reserved.
Coca-Cola ripped for ‘ugly’ AI-generated Christmas commercial: ‘Dystopian nightmare’
Paying homage to Coca-Cola’s 1995 “Holidays Are Coming” campaign, the new, 15-second advert depicts a fleet of cherry red ...
Wordware Raises AI Agents And $30 Million, Plus Coca-Cola, Santa, And AI
If Google knows all about you, then everyone should, says the Justice Department, AI Coke Commercial Lambasted ...