The Caitlin Clark Effect proves audiences will watch women's sports when given proper exposure and marketing support. Creating a blueprint that other leagues, including the LPGA, are now looking to follow.

Early Wednesday morning, Indiana Fever star Caitlin Clark took her talents to the golf course to compete in The ANNIKA driven by Gainbridge, an LPGA pro-am competition held at Pelican Golf Club in Belleair, Florida.

BELLEAIR, Fla. — Caitlin Clark tightened her ponytail, fixed her hat, took a deep breath, put her hands together, looked upward and pointed her two index fingers in the air—as if to give thanks for what had just happened.