The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

Barstool's Dave Portnoy reveals the details behind Bryce Underwood's recruiting flip to Michigan Wolverines football.

Dave Portnoy, the Barstool Sports founder and University of Michigan alum, opened the curtain for a behind-the-scenes ...

The real push for Bryce Underwood, at least on the financial side, apparently began back in late September when Barstool ...

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit ...

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and ...

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) ...

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the ...

Bryce Underwood had been committed to LSU for a while, but he flipped to the Michigan football team after the intense pursuit ...

Last week, ESPN Baton Rouge radio host Matt Moscona said he was told Michigan agreed to pay Underwood $12 million. I’m told ...

Dave Portnoy announced a collab with Michigan QB commit Bryce Underwood for Black Friday. He was scarce on the details, but ...