Rebranding as Debenhams Group offers Boohoo an opportunity to capitalise on a well-known name, but a re-brand won't fix ...

A former shop steward of the Debenhams store in Cork’s Patrick’s Street says that the return of the Debenhams brand is a ...

The boohoo share price fell 4.6% yesterday (11 March) despite an announcement that the group’s to be re-branded as ‘Debenhams’. Our writer takes a closer look. The post Debenhams is back! But the ...

Boohoo is changing its name and becoming Debenhams Group, a strategic shift highlighting the growing challenges within ...

The high street department store chain was bought by Boohoo back in 2022, and this week, the company announced that it would be taking on the name and will be known as the Debenhams Group going forwar ...

Is a rebrand as a once-mighty UK retail giant that had already lost the interest of consumers when it collapsed four years ...

Debenhams left the UK's high street in 2021, shutting more than 150 stores, but it is making a huge comeback thanks to a ...

Debenham's is back - but not as you know it. The iconic British high street brand was axed in 2021, but now it is set to make ...

Debenhams isn’t a brand name that often warrants much attention, but owner Boohoo has decided that it’s an improvement on its own brand name - still associated with fast fashion and dodgy employment ...

The Debenhams name is back on the stock market after Boohoo Group announced it had adopted one of Britain’s oldest and best ...

Speaking on the history of the brand, Finley stated: "Debenhams is back," continuing "The iconic British heritage brand, bought out of administration, has been successfully turned around. Rebuilt for ...

Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast ...