Rebranding as Debenhams Group offers Boohoo an opportunity to capitalise on a well-known name, but a re-brand won't fix ...

Debenhams, a cherished fixture of the British high street that shut its doors in 2021, is making a comeback, albeit not in the way many might have expected. When Debenhams closed four years ago, it ...

The boohoo share price fell 4.6% yesterday (11 March) despite an announcement that the group’s to be re-branded as ‘Debenhams’. Our writer takes a closer look. The post Debenhams is back! But the ...

Fashion regularly takes inspiration from the past and adds a modern twist. British fast-fashion retailer Boohoo has duly delved into history as it tries to dig its way out of the sales bucket. It has ...

Boohoo is changing its name and becoming Debenhams Group, a strategic shift highlighting the growing challenges within ...

The high street department store chain was bought by Boohoo back in 2022, and this week, the company announced that it would be taking on the name and will be known as the Debenhams Group going forwar ...

Britain's iconic brand Debenhams has made a comeback after online fashion retailer Boohoo said on Tuesday it was rebranding ...

(Alliance News) - boohoo Group PLC on Tuesday announced it is rebranding as Debenhams Group following the successful turnaround of the business, as it said it expects to post weaker revenue for ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of ...

Boohoo has announced that it is rebranding as Debenhams Group, having rescued the high street department store out of ...