Amazon will officially launch Black Friday on 21 November and deals will run until 2 December, it has confirmed. It means Black Friday on Amazon will be a week earlier than the official date of 29 November for the second year in a row.

Amazon SG will likely begin dropping deals at least a week prior to the official Black Friday weekend. The official Black Friday weekend culminates in Cyber Monday on December 2, but we fully expect Amazon to keep the deals coming for a few days after,

We've been covering Black Friday deals for years, and using this expertise, we should be able to pretty accurately predict when Amazon's sale will actually begin in 2024. We've gathered our prediction below,