Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in ...

Brands are increasingly using augmented reality (AR) to connect with consumers on sustainability. AR enhances transparency by ...

The character creator inZOI starts with is definitely impressive. It immediately shows off the visuals, and offers tons of ...

K-VIBE invites experts from various K-culture sectors to share their extraordinary discovery about the Korean culture.

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

While people wait for the iPhone's augmented reality apps to arrive ... today’s AR development tools are designed for creating games and virtual environments, not line-of-business applications.

Immersive Gamebox and Warner Bros. Discovery teamed up to launch a new augmented reality gaming experience based on the Batman franchise.