What to Expect From Apple's New Products as Early as This Week

Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. In his Power On newsletter, Gurman said

America’s Favorite Apple Is a Farmer’s Nightmare

Honeycrisp’s iconic crunch transformed the industry, but for the people who grow the finicky fruit, she’s ‘an absolute diva.’

Apple’s rumored smart home display hub might start at $350

Apple’s long-rumored smart home display hub may finally launch in Spring 2026, according to Bloomberg ’s Mark Gurman, but at a relatively steep cost. Gurman reports that Apple has targeted a price of around $350 for its upcoming 7-inch smart display meant to serve as a central command hub in the home.

Apple's newly tapped head of ChatGPT-like AI web search to leave for Meta, Bloomberg News reports

Apple's Ke Yang, the newly tapped executive leading an effort to develop a ChatGPT-like AI-driven web search, is stepping down to join Meta, Bloomberg News reported on Wednesday, citing people with knowledge of the matter.

Apple TV’s New Name Comes Under Scrutiny—’Absolutely Bizarre’

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming service (formerly Apple TV+), the TV app and a digital media box.

Apple exec on Apple TV rebranding: ‘let’s just do it’

Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem.

Apple’s $5,000 external display is poised for first major update in six years

Apple’s $4,999 Pro Display XDR may finally get a major upgrade, including a webcam and smart features like Center Stage.

Apple will sell PS VR2 Sense controllers separately for $250 next month

The Apple Store will soon begin selling the PS VR2 Sense controllers for $250. (Cue spit take.) The $400 PS VR2 headset bundle was previously the only way to buy them new. Maybe when you can justify spending $3,499 on Apple's reality machine, $250 for the controllers is reasonable.
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